Author Archives: Xynergy Marketing

Mighty Oaks from Acorns Grow: The Santa Fe Wine + Chile Festival

What an incredible story this festival has to tell. In the very beginning, Al Lucero, past owner of Maria’s Restaurant, had been looking for an idea to keep Santa Fe’s hotels busy after Labor Day—when historically the market just dried … Continue reading

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Disrupting the Disrupters: Taking on Airbnb and the Short-Termers—Part One

At first, we were like most everyone else—inside and outside the hotel and bed-and-breakfast industries: Airbnb? What’s that? Even just two years ago, Mayor Javier Gonzales didn’t know what it was (he’s now up to speed). It seemed like little … Continue reading

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Short-term v. Local Term, or: Airbnb v. Inn on the Alameda

No need to ask if you’ve ever heard of this new lodging option; it seems everyone has. Like Uber, Airbnb is a direct product of technology. Whereas Uber, though, matches cars with riders, Airbnb matches out-of-town guests with rooms. With … Continue reading

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My First Opera

It was in the early 1980’s when I first attended the Santa Fe Opera, one of the most beautiful and most unique opera houses in the world. It is, perhaps, a side effect of coming of age during the 1960s … Continue reading

The Tequila Master and the Margarita

Santa Fe has had a long illustrious relationship with tequila. And the margarita. Since its origins as one of the key outposts along the Camino Real (the “King’s Highway” of Colonial times that stretched 1,200 miles from just north of … Continue reading

A Tale of Two Spanish Cities at Spring

I know both Santa Fe and San Miguel de Allende, Mexico very well. Right now spring is arriving in these mountain valley towns. Here, the beauty is so remarkable that, if you were an artist, you would be helplessly drawn … Continue reading

Joe and Mike’s Blog: Onward Spirit Soldiers

Pilgrimages are as old as most religions, tied together by and sharing a similar goal and a path to follow to get there.   And as defined, somewhat, by Eleanor Munro in her book On Glory Roads: A Pilgrim’s Book … Continue reading

Reies Tijerina’s Courthouse Raid in Tierra Amarilla

If you take a tour of Northern New Mexico, there are many things to see. Heading towards Abiquiu and Chama, one passes through Georgia O’Keeffe country where you will recognize countless images from her many paintings of the Southwest. While … Continue reading

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How Time Slips Away in Santa Fe

The Inn on the Alameda stands poised to begin its 30th year of business in Santa Fe. During that time I have gone from my latter 30’s to my latter 60’s, and my son Michael has grown from 2 to … Continue reading

Dys(ney)Topia

We have just returned from a weeklong trip to the Greater Disney Entertainment Complex in central Florida having thoroughly “done Disney” and, no offense to Old Walt, it only made us appreciate the values and unique attractions of the Inn … Continue reading